About Collabify
Built by people who got ghosted on WhatsApp, too.
In 2024, one of us was running growth at a Pakistani D2C brand and had just lost PKR 180,000 to a creator who took the advance and disappeared. The other was a creator who had just spent six weeks chasing a payment from a brand that kept saying “bhai next week pakka” — for six weeks.
We realized the same thing, from opposite ends: the problem isn't that Pakistani brands and creators don't want to work together. It's that the infrastructure between them is basically a WhatsApp chat and a leap of faith.
Collabify started as a Google Sheet, became a prototype in six weeks, and is now the platform 10,000+ creators and 500+ brands use to run escrowed, in-app, invoice-less creator deals.
We're building the infrastructure for the next decade of Pakistan's creator economy. And we're just getting started.
What we believe
Four principles. Non-negotiable.
Money is sacred
Every rupee in escrow is tracked, segregated, and auditable. We never touch what isn't ours. The creator gets paid when they should, the brand keeps their money when things go wrong.
Boring infrastructure, invisible experience
The best technology gets out of the way. We obsess over boring things — latency, reliability, clarity — so our users can obsess over the fun things.
Pakistan-native, not Pakistan-retrofit
We don't bolt PKR onto a Stripe flow. JazzCash, Easypaisa, bank transfer, PKR pricing, Urdu-friendly copy — built in from line one.
Both sides always win, or it's broken
Marketplaces that favor one side collapse. We design for brands AND creators — because a platform where only one party thrives is a platform that dies.
The road so far
Milestones
Two cofounders got burned by the same WhatsApp-gone-wrong creator deal in the same week.
100 creators, 20 brands, ~PKR 8M escrowed through the pilot.
Opened to all Pakistani creators and brands. Crossed 10,000 verified profiles.
Expanding to agencies, white-label campaigns, and creator funding.
Your next brand deal is one brief away.
Free to join. Free to post. Collabify only takes a small cut when a deal actually closes — so we're on your side.
Join 10,000+ Pakistani creators and 500+ brands already on Collabify.