Brand Guide
Run creator campaigns that actually convert.
Practical guidance for Pakistani brands — from brief to results. No agency required.
01
Finding the right creator
- Filter by engagement rate, not followers — ER above 5% beats 500K vanity numbers
- Match city to your target customer: Lahori brands should book Lahori creators first
- Check portfolio items, not just metrics — does their content style match yours?
- Micro-influencers (10K–100K) often outperform mega on trust and conversion
02
Writing a brief that gets results
- One objective per brief — awareness OR conversion, not both
- Provide 3–5 reference posts: what good looks like to you
- Be explicit about dos/don'ts — creators can't read minds
- Agree on revision count upfront: 2 rounds is standard
03
Using escrow effectively
- Fund escrow immediately after accepting a brief — it locks the creator's commitment
- Use the revision window properly — document feedback in-platform, not WhatsApp
- Don't sit on approval: creators depend on timely releases
- If you're unhappy, open a dispute — don't just ghost
04
Measuring campaign results
- Track reach + saves + link clicks for awareness campaigns
- For conversion: set up a creator-specific promo code or UTM link
- Compare engagement rate on creator post vs. your own brand posts
- Repeat with the same creator if ER exceeded expectations — relationships compound
Start your first campaign
Free for brands. Pay only when work is approved.