Khaadi's Spring 2026 campaign was the largest single-brand run on Collabify to date: 200 creators, four cities, a rolling 6-week schedule, and a single ops lead managing the whole thing.
The old way would have required a 12-person agency team, 3 separate spreadsheets per week, and at least two internal escalations.
What made this one work wasn't anything fancy — it was the fact that every order, brief, draft, revision, and payout lived on one timeline per creator. Their ops lead told us: "I didn't open Excel once."
Total GMV: PKR 28M. Dispute rate: 2 orders out of 200. Average time-to-content: 11 days. Average time-to-payout: 43 seconds after approval.
The campaign didn't just work. It was replicable — they're running the Fall version now with 280 creators and the same single ops lead.
“The campaign didn't just work. It was replicable — they're running the Fall version now with 280 creators and …”