We crunched the numbers from our first year of meaningful scale. The takeaways surprised even us.
First: the average Pakistani creator on Collabify earns PKR 34,200/month. The top decile earns PKR 180K+. The floor is higher than most assumed; the ceiling is nowhere near global comparables yet.
Second: FMCG, fashion, and food dominate brand spend — 68% combined. But fintech and EdTech are the fastest-growing categories by a wide margin.
Third: cities matter less than niche. A Multan-based beauty creator with the right niche outperforms a Karachi-based generalist on CPM, CPV, and completion rate.
Where this goes: agencies start showing up. Creator collectives form. Rate cards harden. The wild-west era is ending — and that's good news for everyone building a real business here.
“Where this goes: agencies start showing up. Creator collectives form. Rate cards harden. The wild-west era is ending — a…”